Journal of the Academy of Marketing Science · 1999 · 556 citations · 48 references
BusinessStrategic ManagementStrategyBusiness StrategyRelationship MarketingStrategic AlliancesChannel Partner ManagementChannel StrategyDistribution Channel ManagementDistribution ChannelsDistribution StrategyStrategic FitChannel Intermediary RelationshipsChannel PartnershipsDistribution AlliancesDistribution Channel IntegrationDistribution PartnershipsInterfirm CooperationInterfirm NetworksSupplier-dealer Relationships
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The Commitment-Trust Theory of Relationship Marketing
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Competitive Strategy: Techniques for Analyzing Industries and Competitors
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The Economic Institutions of Capitalism
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