Distribution Partnerships

Distribution Partnerships is a strategic alliance in which one or more firms grant another firm the right to distribute their products or services in a specified market, distinguished from other partnership types by its focus on leveraging the partner’s distribution network to enhance market reach and sales efficiency.

33

Publications

2.3K

Citations

69

Authors

50

Institutions

Publications per year

2017–2026

6

Authors

69

  1. ME
    Margarita Elorz

    Universidad Pública de Navarra (UPNA), Spain

    1 publications · 13 citations

    1

    h-index

  2. JC
    Jan C. Fransoo

    Eindhoven University of Technology, Netherlands

    1 publications · 151 citations

    1

    h-index

  3. CP
    Catherine Pardo

    École de management de Lyon, France

    1 publications · 17 citations

    1

    h-index

  4. CY
    Chen‐Lung Yang

    Kansas State University, United States

    1 publications · 18 citations

    1

    h-index

  5. KB
    Kang Bok Lee

    Auburn University, United States

    1 publications · 16 citations

    1

    h-index

1–5 of 69

Venues

  1. Journal of Business and Industrial Marketing

    2 publications · 42 citations

    2

    h-index

  2. 2

    h-index

  3. Journal of Retailing

    2 publications · 292 citations

    2

    h-index

  4. Journal of the Academy of Marketing Science

    2 publications · 624 citations

    2

    h-index

  5. 2

    h-index

1–5