Concepedia

Catherine Pardo

CP

30

Publications

2.1K

Citations

23

H-Index

1994

Active since

Affiliations

École de management de Lyon(Current)

University of Bamberg

Business France

Bocconi University

Université Toulouse III - Paul Sabatier

Catherine Pardo is an author at École de management de Lyon specializing in business, management, and business strategy.

Top concepts

BusinessManagementBusiness StrategyStrategic ManagementMarketingAccountingOrganizational BehaviorEngineeringMarketing ManagementRelationship Marketing

Publications per year

1994–2022

30

Publications

30

The impact of digital technology on relationships in a business network

Margherita Pagani, Catherine Pardo · Industrial Marketing Management · 2017 · 572 citations

Digital Business, Network Science, Business Intelligence +12

Are key account relationships different? Empirical results on supplier strategies and customer reactions

Björn Sven Ivens, Catherine Pardo · Industrial Marketing Management · 2006 · 189 citations

Relationship Marketing, Customer Satisfaction, Customer Reactions +12

Relational selling strategy and key account managers' relational behaviors: An exploratory study

Paolo Guenzi, Catherine Pardo, Laurent Georges · Industrial Marketing Management · 2006 · 163 citations

Customer Satisfaction, Relationship Marketing, Relational Selling Strategy +12

Artificial intelligence and SMEs: How can B2B SMEs leverage AI platforms to integrate AI technologies?

Ruiqi Wei, Catherine Pardo · Industrial Marketing Management · 2022 · 120 citations

Artificial Intelligence, Engineering, Business Intelligence +11

The impact of strategic account managers' behaviors on relational outcomes: An empirical study

Paolo Guenzi, Laurent Georges, Catherine Pardo · Industrial Marketing Management · 2008 · 102 citations

Empirical Study, Management, Business +8

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