Margherita Pagani

Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy

Yogesh K. Dwivedi, Nir Kshetri, Laurie Hughes et al. · International Journal of Information Management · 2023 · 3.2K citations · Full text

Determinants of adoption of third generation mobile multimedia services

Margherita Pagani · Journal of Interactive Marketing · 2004 · 585 citations

The impact of digital technology on relationships in a business network

Margherita Pagani, Catherine Pardo · Industrial Marketing Management · 2017 · 572 citations

Digital Business, Network Science, Business Intelligence +12

The Influence of Personal and Social-Interactive Engagement in Social TV Web Sites

Margherita Pagani, Alessandra Mirabello · International Journal of Electronic Commerce · 2011 · 248 citations

Customer Satisfaction, Digital Marketing, Consumer Research +26

The influence of personality on active and passive use of social networking sites

Margherita Pagani, Charles F. Hofacker, Ronald E. Goldsmith · Psychology and Marketing · 2011 · 236 citations

Online Communication, Social Psychology, Consumer Research +29