Perceived Value Formation
Perceived Value Formation is a consumer cognitive process through which buyers assess a product's worth relative to its price, particularly under penetration pricing, by integrating price as a quality signal, brand cues, and comparative affordability to construct a subjective valuation that influences purchase intention and long-term brand perception.
271
Publications
20.6K
Citations
687
Authors
386
Institutions
Publications per year
2017–2026
105
Parents
271
Perceived value of the purchase of a tourism product
Javier Sánchez, Luís Callarisa, Rosa María Rodríguez Artola et al. · Tourism Management · 2005 · 1K citations
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386

Universidad de Granada
Granada, Spain
6 h-index
18 publications
798 citations
Iowa State University
Ames, United States
4 h-index
7 publications
2.7K citations

UNSW Sydney
Sydney, Australia
4 h-index
5 publications
193 citations
Texas A&M University
College Station, United States
4 h-index
9 publications
1K citations
Carnegie Mellon University
Pittsburgh, United States
3 h-index
5 publications
883 citations
University of New Brunswick
Fredericton, Canada
3 h-index
6 publications
1.2K citations

University of Jyväskylä
Jyväskylä, Finland
3 h-index
6 publications
178 citations
Columbia University
New York, United States
3 h-index
4 publications
111 citations
1–8 of 386
10 publications · 1.1K citations
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JBR · 7 publications · 1.1K citations
7
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5 publications · 131 citations
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Repository · 5 publications · 119 citations
5
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JTR · 4 publications · 661 citations
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