Perceived Value Formation

Perceived Value Formation is a consumer cognitive process through which buyers assess a product's worth relative to its price, particularly under penetration pricing, by integrating price as a quality signal, brand cues, and comparative affordability to construct a subjective valuation that influences purchase intention and long-term brand perception.

271

Publications

20.6K

Citations

687

Authors

386

Institutions

Publications per year

2017–2026

105

Authors

687

  1. DM
    Dolores M. Frías‐Jamilena

    Universidad de Granada, Spain

    3 publications · 152 citations

    3

    h-index

  2. JA
    José Alberto Castañeda García

    Universidad de Granada, Spain

    3 publications · 152 citations

    3

    h-index

  3. HK
    Hee‐Woong Kim

    Yonsei University, South Korea

    2 publications · 529 citations

    2

    h-index

  4. NH
    Nadine Hennigs

    Leibniz University Hannover, Germany

    2 publications · 69 citations

    2

    h-index

  5. AA
    Atalay Atasu

    Georgia Institute of Technology, United States

    2 publications · 423 citations

    2

    h-index

1–5 of 687

Venues

  1. Journal of Retailing and Consumer Services

    10 publications · 1.1K citations

    10

    h-index

  2. Journal of Business Research

    JBR · 7 publications · 1.1K citations

    7

    h-index

  3. British Food Journal

    5 publications · 131 citations

    5

    h-index

  4. SSRN Electronic Journal

    Repository · 5 publications · 119 citations

    5

    h-index

  5. Journal of Travel Research

    JTR · 4 publications · 661 citations

    4

    h-index

1–5