Samir Chacour

Statistics

Publications

Citations

591

H-Index

Active since

2001

Affiliations

Ecole des Hautes Etudes Commerciales du Nord(Current)

Samir Chacour is an author at Ecole des Hautes Etudes Commerciales du Nord specializing in customer value measurement, perceived value formation, and strategic marketing.

Publications per year

2001–2001

Publications

Measuring Customer-Perceived Value in Business Markets

Wolfgang Ulaga, Samir Chacour · Industrial Marketing Management · 2001 · 556 citations

Business, Marketing, Marketing Management +14

Measuring Customer-Perceived Value in Business Markets: A Prerequisite for Marketing Strategy Development and Implementation

Wolfgang Ulaga, Samir Chacour · RePEc: Research Papers in Economics · 2001 · 35 citations

Management, Marketing, Marketing Management +16

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