Concepedia

Penetration Pricing

Penetration Pricing is a pricing strategy in which a firm initially sets a low price for a new product or service to achieve rapid market penetration and widespread customer adoption, distinguishing it from other pricing strategies through its emphasis on aggressive pricing to gain market share quickly.

34

Publications

2.7K

Citations

81

Authors

42

Institutions

Publications per year

2017–2026

11

Parents

Children

Publications

34

Strategic positioning of the order penetration point

Jan Olhager · International Journal of Production Economics · 2003 · 619 citations

, , +11

An agent-based model to study market penetration of plug-in hybrid electric vehicles

Margaret J. Eppstein, David Grover, Jeffrey S. Marshall et al. · Energy Policy · 2011 · 395 citations

, , +16

(C) Means to enhance penetration

Eugene Swenson, William Curatolo · Advanced Drug Delivery Reviews · 1992 · 312 citations

, , +5

Real-time predictive capabilities of analytical and machine learning rate of penetration (ROP) models

Cesar Soares, K. E. Gray · Journal of Petroleum Science and Engineering · 2018 · 183 citations

, , +12

Skimming or Penetration? Strategic Dynamic Pricing for New Products

Martin Spann, Marc Fischer, Gerard J. Tellis · Marketing Science · 2014 · 87 citations

, , +14

1–5 of 34

Authors

81

  1. SE
    Salaheldin Elkatatny

    King Fahd University of Petroleum and Minerals, Saudi Arabia

    2 publications · 123 citations

    2

    h-index

  2. CS
    Cesar Soares

    The University of Texas at Austin, United States

    2 publications · 233 citations

    2

    h-index

  3. ZZ
    Zhaopeng Zhu

    China University of Petroleum, Beijing, China

    1 publications · 36 citations

    1

    h-index

  4. JS
    Jeffrey S. Marshall

    University of Vermont, United States

    1 publications · 395 citations

    1

    h-index

  5. JW
    Jiansheng Wan

    University of Southern California, United States

    1 publications · 55 citations

    1

    h-index

1–5 of 81

Institutions

42

  1. University of Southern California

    Los Angeles, United States

    3 h-index

    6 publications

    310 citations

  2. The University of Texas at Austin

    Austin, United States

    3 h-index

    6 publications

    538 citations

  3. King Fahd University of Petroleum and Minerals

    Dhahran, Saudi Arabia

    2 h-index

    4 publications

    205 citations

  4. Istanbul Technical University

    Istanbul, Türkiye

    1 h-index

    2 publications

    106 citations

  5. Hong Kong University of Science and Technology

    Hong Kong, Hong Kong

    1 h-index

    1 publications

    22 citations

  6. National Taiwan University

    Taipei, Taiwan

    1 h-index

    1 publications

    11 citations

  7. Max Planck Institute of Colloids and Interfaces

    Potsdam, Germany

    1 h-index

    2 publications

    30 citations

  8. Technical University of Denmark

    Kongens Lyngby, Denmark

    1 h-index

    1 publications

    57 citations

1–8 of 42

Venues

  1. Advanced Drug Delivery Reviews

    4 publications · 464 citations

    4

    h-index

  2. International Journal of Impact Engineering

    2 publications · 77 citations

    2

    h-index

  3. Journal of Petroleum Science and Engineering

    2 publications · 236 citations

    2

    h-index

  4. Technological Forecasting and Social Change

    2 publications · 78 citations

    2

    h-index

  5. Applied Energy

    1 publications · 69 citations

    1

    h-index

1–5