Concepedia

Launch Price Optimization

Launch Price Optimization is a strategic pricing framework within the domain of market entry tactics that systematically determines the optimal initial price point for a new product by balancing the trade-offs between market penetration, customer acquisition, and short- to medium-term profitability under conditions of demand uncertainty and competitive response.

7

Publications

227

Citations

15

Authors

13

Institutions

Publications per year

2017–2026

2

Parents

Publications

7

In search of generic launch strategies for new products

Erik Jan Hultink, Abbie Griffin, Henry S.J. Robben et al. · International Journal of Research in Marketing · 1998 · 98 citations

, , +14

Dynamic pricing and competitive time-to-market strategy of new product launch under a multistage duopoly

Cheng‐Han Wu, Jing-Yi Lai · European Journal of Operational Research · 2019 · 46 citations

, , +17

Optimal Dynamic Product Development and Launch for a Network of Customers

Nur Sunar, John R. Birge, Sinit Vitavasiri · Operations Research · 2019 · 36 citations

, , +15

Using focus group data to set new product prices

Theodore T. Allen, Kristen M. Maybin · Journal of Product & Brand Management · 2004 · 15 citations

, , +17

Toward a new spacecraft optimal design lifetime? Impact of marginal cost of durability and reduced launch price

Kailah B. Snelgrove, Joseph H. Saleh · Acta Astronautica · 2016 · 11 citations

, , +16

1–5 of 7

Authors

15

  1. JR
    John R. Birge

    University of Chicago, United States

    2 publications · 46 citations

    2

    h-index

  2. SV
    Sinit Vitavasiri

    University of North Carolina at Chapel Hill, United States

    2 publications · 46 citations

    2

    h-index

  3. NS
    Nur Sunar

    University of North Carolina at Chapel Hill, United States

    2 publications · 46 citations

    2

    h-index

  4. JO
    John Oldson

    Star Technology and Research (United States), United States

    1 publications · 11 citations

    1

    h-index

  5. HS
    Henry S.J. Robben

    Delft University of Technology, Netherlands

    1 publications · 98 citations

    1

    h-index

1–5 of 15

Institutions

13

  1. University of Chicago

    Chicago, United States

    2 h-index

    2 publications

    46 citations

  2. University of North Carolina at Chapel Hill

    Chapel Hill, United States

    2 h-index

    2 publications

    46 citations

  3. Georgia Institute of Technology

    Atlanta, United States

    1 h-index

    2 publications

    22 citations

  4. University of Stirling

    Stirling, United Kingdom

    1 h-index

    1 publications

    98 citations

  5. Ericsson (Sweden)

    Kista, Sweden

    1 h-index

    1 publications

    10 citations

  6. Procter & Gamble (United States)

    Cincinnati, United States

    1 h-index

    1 publications

    15 citations

  7. National Cheng Kung University

    Tainan City, Taiwan

    1 h-index

    1 publications

    46 citations

  8. The Ohio State University

    Columbus, United States

    1 h-index

    1 publications

    15 citations

1–8 of 13

Venues

  1. Journal of Product & Brand Management

    1 publications · 15 citations

    1

    h-index

  2. SSRN Electronic Journal

    Repository · 1 publications · 10 citations

    1

    h-index

  3. 31st Joint Propulsion Conference and Exhibit

    Conference · 1 publications · 11 citations

    1

    h-index

  4. International Journal of Research in Marketing

    IJRM · 1 publications · 98 citations

    1

    h-index

  5. Acta Astronautica

    1 publications · 11 citations

    1

    h-index

1–5