Concepedia

Consumer Trial Response

Consumer Trial Response is a consumer behavior construct that denotes the extent and nature of initial consumer adoption and usage of a product or service in response to a temporarily reduced entry price, distinguishing it from sustained usage or awareness measures by focusing specifically on first-time trial behavior.

50

Publications

4.6K

Citations

135

Authors

74

Institutions

Publications per year

2017–2026

9

Parents

Publications

50

Consumer Processing of Product Trial and the Influence of Prior Advertising: A Structural Modeling Approach

DeAnna S. Kempf, Robert E. Smith · Journal of Marketing Research · 1998 · 489 citations

, , +14

Human vs. AI: Understanding the impact of anthropomorphism on consumer response to chatbots from the perspective of trust and relationship norms

Xusen Cheng, Zhang Xiao-ping, Jason Cohen et al. · Information Processing & Management · 2022 · 458 citations

, , +11

Pleasant Surprises: Consumer Response to Unexpected In-Store Coupons

Carrie M. Heilman, Kent Nakamoto, Ambar G. Rao · Journal of Marketing Research · 2002 · 343 citations

, , +14

Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods

Jan‐Benedict E.M. Steenkamp, Katrijn Gielens · Journal of Consumer Research · 2003 · 327 citations

, , +13

Where, When, and how Long: Factors that Influence the Redemption of Mobile Phone Coupons

Peter J. Danaher, Michael S. Smith, Kulan Ranasinghe et al. · Journal of Marketing Research · 2015 · 265 citations

, , +15

1–5 of 50

Authors

135

  1. DS
    DeAnna S. Kempf

    Iowa State University, United States

    3 publications · 722 citations

    3

    h-index

  2. RE
    Robert E. Smith

    Indiana University, United States

    3 publications · 796 citations

    3

    h-index

  3. EF
    Edward F. McQuarrie

    Santa Clara University, United States

    2 publications · 261 citations

    2

    h-index

  4. DG
    David Glen Mick

    University of Virginia, United States

    2 publications · 261 citations

    2

    h-index

  5. JE
    Jan‐Benedict E.M. Steenkamp

    University of North Carolina at Chapel Hill, United States

    2 publications · 350 citations

    2

    h-index

1–5 of 135

Institutions

74

  1. University of Virginia

    Charlottesville, United States

    3 h-index

    7 publications

    331 citations

  2. Erasmus University Rotterdam

    Rotterdam, The Netherlands

    2 h-index

    2 publications

    350 citations

  3. Santa Clara University

    Santa Clara, United States

    2 h-index

    2 publications

    261 citations

  4. Indiana University

    Bloomington, United States

    2 h-index

    2 publications

    611 citations

  5. University of Missouri

    Columbia, United States

    2 h-index

    2 publications

    51 citations

  6. University of Hawaii System

    Honolulu, United States

    2 h-index

    3 publications

    169 citations

  7. Susquehanna University

    Selinsgrove, United States

    1 h-index

    1 publications

    13 citations

  8. Cornell University

    Ithaca, United States

    1 h-index

    1 publications

    17 citations

1–8 of 74

Venues

  1. Journal of Marketing Research

    6 publications · 1.6K citations

    6

    h-index

  2. Journal of Consumer Research

    JCR · 5 publications · 710 citations

    5

    h-index

  3. Journal of Business Research

    JBR · 4 publications · 249 citations

    4

    h-index

  4. Journal of Retailing and Consumer Services

    3 publications · 166 citations

    3

    h-index

  5. Journal of Advertising

    3 publications · 305 citations

    3

    h-index

1–5