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Human vs. AI: Understanding the impact of anthropomorphism on consumer response to chatbots from the perspective of trust and relationship norms

ChatbotEngineeringConsumer ResearchSocial InfluenceCommunicationHuman Vs. AiConversation AnalysisConsumer ResponseBehavioral SciencesHuman Agent InteractionTrustTrust MetricInterpersonal CommunicationSocial BehaviorInteractive MarketingSocial ComputingHuman InteractionHuman-ai InteractionHuman-computer InteractionArtsRelationship Norms