Concepedia

Introductory Pricing Strategy

Introductory Pricing Strategy is a marketing strategy that involves setting a low initial price for a new product or service to rapidly attract customers and gain market share, distinguishing itself from other pricing strategies by its focus on short-term sacrifice of profit margins to achieve long-term market penetration and customer adoption.

31

Publications

4.9K

Citations

50

Authors

35

Institutions

Publications per year

2017–2026

5

Parents

Publications

31

Price and Advertising Signals of Product Quality

Paul Milgrom, John Roberts · Journal of Political Economy · 1986 · 2.3K citations

, , +13

Coordination and Lock-In: Competition with Switching Costs and Network Effects

Joseph Farrell, Paul Klemperer · SSRN Electronic Journal · 2006 · 488 citations · Full text

, , +17

INDIRECT NETWORK EFFECTS AND THE PRODUCT CYCLE: VIDEO GAMES IN THE U.S., 1994-2002*

Matthew T. Clements, Hiroshi Ōhashi · Journal of Industrial Economics · 2005 · 405 citations · Full text

, , +16

Optimal Pricing of Experience Goods

Carl Shapiro · The Bell Journal of Economics · 1983 · 215 citations

, , +13

Two Kinds of Consumer Switching Costs

Tore Nilssen · The RAND Journal of Economics · 1992 · 170 citations

, , +15

1–5 of 31

Authors

50

  1. JR
    Joana Resende

    Universidade do Porto, Portugal

    2 publications · 23 citations

    2

    h-index

  2. PK
    Paul Klemperer

    University of Oxford, United Kingdom

    2 publications · 559 citations

    2

    h-index

  3. NV
    Ngo Van Long

    McGill University, Canada

    2 publications · 23 citations

    2

    h-index

  4. HŌ
    Hiroshi Ōhashi

    Hokkaido University, Japan

    2 publications · 485 citations

    2

    h-index

  5. JF
    Joseph Farrell

    University of California, Berkeley, United States

    2 publications · 157 citations

    2

    h-index

1–5 of 50

Institutions

35

  1. University of California, Berkeley

    Berkeley, United States

    4 h-index

    6 publications

    685 citations

  2. Aix-Marseille Université

    Marseille, France

    2 h-index

    2 publications

    23 citations

  3. Universidade do Porto

    Porto, Portugal

    2 h-index

    2 publications

    23 citations

  4. The University of Texas at Austin

    Austin, United States

    2 h-index

    2 publications

    483 citations

  5. McGill University

    Montreal, Canada

    2 h-index

    2 publications

    23 citations

  6. École des hautes études en sciences sociales

    Paris, France

    2 h-index

    2 publications

    23 citations

  7. The University of Tokyo

    Tokyo, Japan

    2 h-index

    2 publications

    485 citations

  8. St. Edward's University

    Austin, United States

    1 h-index

    1 publications

    80 citations

1–8 of 35

Venues

  1. The RAND Journal of Economics

    4 publications · 394 citations

    4

    h-index

  2. Journal of Industrial Economics

    2 publications · 460 citations

    2

    h-index

  3. Marketing Science

    2 publications · 81 citations

    2

    h-index

  4. SSRN Electronic Journal

    Repository · 2 publications · 568 citations

    2

    h-index

  5. Journal of Product Innovation Management

    2 publications · 208 citations

    2

    h-index

1–5