Concepedia

Arnaud Rivière

AR

Statistics

Publications

10

Citations

331

H-Index

10

Active since

2003

Affiliations

Université de Tours(Current)

Centre Val de Loire

Université Savoie Mont Blanc

Val de Loire Recherche en Management

Arnaud Rivière is an author at Université de Tours specializing in marketing, value creation, and business.

Publications per year

2003–2021

10

Publications

10

Perceived value in B2B and B2C

Rémi Mencarelli, Arnaud Rivière · Marketing Theory · 2014 · 73 citations · Full text

, , +8

Perceived value of service innovation: a conceptual framework

Patricia Coutelle‐Brillet, Arnaud Rivière, Véronique Des Garets · Journal of Business and Industrial Marketing · 2014 · 50 citations

, , +10

Replicating consumer value scales: A comparative study of EVS and PERVAL at a cultural heritage site

Martina G. Gallarza, Laurent Maubisson, Arnaud Rivière · Journal of Business Research · 2020 · 42 citations · Full text

, , +15

Methods for engineering change propagation analysis

André Rutka, Marin D. Guenov, Yves Lemmens et al. · CERES (Cranfield University) · 2006 · 40 citations · Full text

, , +9

Towards a Theoretical Clarification of Perceived Value in Marketing

Arnaud Rivière, Rémi Mencarelli · Recherche et Applications en Marketing (English Edition) · 2012 · 39 citations

, , +8

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