Concepedia

Patricia Coutelle‐Brillet

PC

Statistics

Publications

2

Citations

111

H-Index

2

Active since

2014

Affiliations

Université de Tours(Current)

Patricia Coutelle‐Brillet is an author at Université de Tours specializing in consumer behavior, innovation management, and service strategy.

Publications per year

2014–2015

2

Publications

2

How Do Price Perceptions of Different Brand Types Affect Shopping Value and Store Loyalty?

Mbaye Fall Diallo, Patricia Coutelle‐Brillet, Arnaud Rivière et al. · Psychology and Marketing · 2015 · 61 citations

, , +12

Perceived value of service innovation: a conceptual framework

Patricia Coutelle‐Brillet, Arnaud Rivière, Véronique Des Garets · Journal of Business and Industrial Marketing · 2014 · 50 citations

, , +10

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