Rosa María Rodríguez Artola is an author at Universitat Jaume I specializing in customer satisfaction, business, and marketing.
Top concepts
BusinessCustomer SatisfactionMarketingTourismManagementDestination MarketingConsumer ResearchRelationship MarketingSocial MediaCommunication
Publications per year
2005–2024
13
13
The influence of social media in creating expectations. An empirical study for a tourist destination
Yeamduan Narangajavana, Luís J. Callarisa-Fiol, Miguel Ángel Moliner Tena et al. · Annals of Tourism Research · 2017 · 330 citations · Full text
Customer Satisfaction, Online Customer Behavior, Social Media +11
Miguel Ángel Moliner Tena, Javier Sánchez, Rosa María Rodríguez Artola et al. · Tourism and Hospitality Research · 2007 · 192 citations
Customer Satisfaction, Relationship Marketing, Destination Marketing +14
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