Concepedia

Geok Theng Lau

GT

7

Publications

1K

Citations

7

H-Index

1999

Active since

Affiliations

National University of Singapore(Current)

Geok Theng Lau is an author at National University of Singapore specializing in marketing, business, and management.

Top concepts

BusinessMarketingManagementBusiness StrategyConsumer ResearchCustomer SatisfactionOrganizational BehaviorStrategic ManagementRelationship MarketingSupply Chain Management

Publications per year

1999–2005

7

Publications

7

Consumers' Trust in a Brand and the Link to Brand Loyalty

Geok Theng Lau, Sook Han Lee · Journal of Market-Focused Management · 1999 · 665 citations

Individual and Situational Factors Influencing Negative Word‐of‐Mouth Behaviour

Geok Theng Lau, Sophia Ng · Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration · 2001 · 256 citations

Customer Satisfaction, Consumer Uncertainty, Perceived Reputation +18

Strategic Role and Contribution of Purchasing in Singapore: A Survey of CEOs

Mark Goh, Geok Theng Lau, Lillian Neo · Journal of Supply Chain Management · 1999 · 36 citations

Firm Performance, Strategic Role, Strategic Success +18

Buyer‐seller relationships in the PCB industry

Geok Theng Lau, Mark Goh · Supply Chain Management An International Journal · 2005 · 29 citations

Business-to-business Research, Client-supplier Relationships, Market Design +16

Gatekeeping in organizational purchasing: an empirical investigation

Geok Theng Lau, Mohammed Abdur Razzaque, Angeline Ong · Journal of Business and Industrial Marketing · 2003 · 25 citations

Behavioral Decision Making, Organizational Economics, Individual Decision Making +16

Rows per page

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