Measuring Market Orientation: Generalization and Synthesis

The Effect of a Market Orientation on Business Profitability

John C. Narver, Stanley F. Slater · Journal of Marketing · 1990 · 7.9K citations

Business, Marketing, Marketing Management +6

Market Orientation: The Construct, Research Propositions, and Managerial Implications

Ajay K. Kohli, Bernard J. Jaworski · Journal of Marketing · 1990 · 7.4K citations

Business, Marketing, Marketing Management +5

The Capabilities of Market-Driven Organizations

George S. Day · Journal of Marketing · 1994 · 6K citations

Management, Strategic Management, Strategy +16

Market Orientation: The Construct, Research Propositions, and Managerial Implications

Ajay K. Kohli, Bernard J. Jaworski · Journal of Marketing · 1990 · 4K citations

Business, Marketing, Marketing Management +5

Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis

Rohit Deshpandé, John U. Farley, Frederick E. Webster · Journal of Marketing · 1993 · 3.9K citations

Management, Marketing, Marketing Management +12