Concepedia

Brian C. Tîetje

BC

9

Publications

932

Citations

9

H-Index

1998

Active since

Affiliations

California Polytechnic State University(Current)

University of Washington

Brian C. Tîetje is an author at California Polytechnic State University specializing in marketing, management, and business.

Top concepts

Publications per year

1998–2008

9

Publications

9

Creating a Market Orientation

John C. Narver, Stanley F. Slater, Brian C. Tîetje · Journal of Market-Focused Management · 1998 · 393 citations

Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition?

Frédéric F. Brunel, Brian C. Tîetje, Anthony G. Greenwald · Journal of Consumer Psychology · 2004 · 308 citations

A Research Agenda for Value Stream Mapping the Sales Process

Clifford S. Barber, Brian C. Tîetje · Journal of Personal Selling and Sales Management · 2008 · 60 citations

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When Do Rewards Have Enhancement Effects? An Availability Valence Approach

Brian C. Tîetje · Journal of Consumer Psychology · 2002 · 40 citations

A distribution services approach for developing effective competitive strategies against “big box” retailers

Clifford S. Barber, Brian C. Tîetje · Journal of Retailing and Consumer Services · 2003 · 38 citations

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