Alexa B. Burmester

The impact of pre- and post-launch publicity and advertising on new product sales

Alexa B. Burmester, Jan U. Becker, Harald J. van Heerde et al. · International Journal of Research in Marketing · 2015 · 96 citations

New Product Sales, Advertising, Post-launch Publicity +8

What drives the market popularity of celebrities? A longitudinal analysis of consumer interest in film stars

Juliane Mathys, Alexa B. Burmester, Michel Clément · International Journal of Research in Marketing · 2015 · 53 citations

Marketing, Management, Consumer Research +8

The impact of COVID-19 on music consumption and music spending

Janis Denk, Alexa B. Burmester, Michael Kandziora et al. · PLoS ONE · 2022 · 29 citations · Full text

Accepting or fighting unlicensed usage: Can firms reduce unlicensed usage by optimizing their timing and pricing strategies?

Alexa B. Burmester, Felix Eggers, Michel Clément et al. · International Journal of Research in Marketing · 2015 · 21 citations · Full text

Economics, Pricing Strategies, Competition Policy +9

Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry

Andrea Schöndeling, Alexa B. Burmester, Alexander Edeling et al. · Journal of the Academy of Marketing Science · 2023 · 17 citations · Full text