Concepedia
1
Publications
17
Citations
H-Index
2023
Active since
Affiliations
University of Cologne(Current)
Andrea Schöndeling is an author at University of Cologne.
Publications per year
2023–2023
Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry
Andrea Schöndeling, Alexa B. Burmester, Alexander Edeling et al. · Journal of the Academy of Marketing Science · 2023 · 17 citations · Full text
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