Concepedia

Juliane Mathys

JM

2

Publications

86

Citations

2

H-Index

2013

Active since

Affiliations

Universität Hamburg(Current)

Juliane Mathys is an author at Universität Hamburg specializing in brand awareness, consumer research, and management.

Top concepts

MarketingManagementBrand AwarenessConsumer ResearchBusinessAdvertisingBrand EquityConsumer ChoiceConsumer BehaviorMarketing Communication

Publications per year

2013–2015

2

Publications

2

What drives the market popularity of celebrities? A longitudinal analysis of consumer interest in film stars

Juliane Mathys, Alexa B. Burmester, Michel Clément · International Journal of Research in Marketing · 2015 · 53 citations

Marketing, Management, Consumer Research +8

The importance of reciprocal spillover effects for the valuation of bestseller brands: introducing and testing a contingency model

Ann-Kristin Knapp, Thorsten Hennig‐Thurau, Juliane Mathys · Journal of the Academy of Marketing Science · 2013 · 33 citations

Brand Equity, Market Analysis, Management +9

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