Michaela Haase

Property Rights Design and Market Process: Implications for Market Theory, Marketing Theory, and S-D Logic

Michaela Haase, Michael Kleinaltenkamp · Journal of Macromarketing · 2011 · 58 citations

Market Process, Economics, Property Rights Design +15

Service-Dominant Logic for Marketing

Michaela Haase · Marketing ZFP · 2011 · 42 citations

Marketing Analytics, Customer Satisfaction, Service Logic +13

Alternative Economies as Marketing Systems? The Role of Value Creation and the Criticism of Economic Growth

Michaela Haase, Ingrid Becker, Doreén Pick · Journal of Macromarketing · 2017 · 33 citations · Full text

Economics, Marketing-systems Approach, Economy Marketing +13

Social value cocreation: a mode of value cocreation

Michaela Haase · Social enterprise journal · 2021 · 20 citations · Full text

Social Psychology, Value Theory, Social Value +22

Value, values, symbols and outcomes

Christine Domegan, Michaela Haase, Kim Harris et al. · Marketing Theory · 2012 · 19 citations

Marketing, Behavioral Decision Making, Contemporary Academic Discourse +13