Statistics
Publications
1
Citations
140
H-Index
1
Active since
2007
Affiliations
Dartmouth College(Current)
Christian Lutzky is an author at Dartmouth College specializing in consumer stockpiling, brand promotion, and potential economic impact.
Publications per year
2007–2007
1
1
Decomposition of the Sales Impact of Promotion-Induced Stockpiling
Kusum L. Ailawadi, Karen Gedenk, Christian Lutzky et al. · Journal of Marketing Research · 2007 · 140 citations
1–1 of 1