Concepedia

Kirsten Cowan

KC

20

Publications

1.3K

Citations

14

H-Index

2014

Active since

Affiliations

University of Edinburgh(Current)

University of North Texas

NEOMA Business School

University of Evansville

Adam Smith Institute

Kirsten Cowan is an author at University of Edinburgh specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessConsumer BehaviorUser ExperienceBrand ManagementConsumer Decision MakingCommunicationBrand Strategy

Publications per year

2014–2024

20

Publications

20

A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity

Kirsten Cowan, Seth Ketron · Journal of Business Research · 2018 · 270 citations · Full text

Engineering, Dual Model, Effective Virtual Reality +11

How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance: An exploratory study

Kirsten Cowan, Francisco Guzmán · Journal of Business Research · 2018 · 222 citations · Full text

Socially Responsible Product, Brand Strategy, Law +16

Green spirit: consumer empathies for green apparel

Kirsten Cowan, Tammy R. Kinley · International Journal of Consumer Studies · 2014 · 145 citations · Full text

Green Marketing, Green Spirit, Consumer Research +20

Privacy concerns when using augmented reality face filters? Explaining why and when use avoidance occurs

Kirsten Cowan, Ana Javornik, Peilin Jiang · Psychology and Marketing · 2021 · 95 citations · Full text

Reality Face Filters, Engineering, Digital Marketing +24

Prioritizing marketing research in virtual reality: development of an immersion/fantasy typology

Kirsten Cowan, Seth Ketron · European Journal of Marketing · 2019 · 91 citations · Full text

Consumer Research, Vr Themes, Product Experience +18

Rows per page

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