Statistics
Publications
22
Citations
3.2K
H-Index
16
Active since
1999
Steve Hoeffler is an author at Vanderbilt University specializing in marketing, marketing management, and psychology.
Publications per year
1999–2022
22
22
The marketing advantages of strong brands
Steve Hoeffler, Kevin Lane Keller · Journal of Brand Management · 2003 · 592 citations
Measuring Preferences for Really New Products
Steve Hoeffler · Journal of Marketing Research · 2003 · 546 citations
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