Concepedia

Publication | Closed Access

Sociocognitive Dynamics in a Product Market

DOI

205

Citations

0

References

1999

Year

José Antônio Rosa, Joseph F. Porac, Jelena Runser-Spanjol, Michael S. Saxon
Journal of Marketing

Abstract

, Joseph F. Porac, Jelena Runser-Spanjol, Michael S. Saxon, Sociocognitive Dynamics in a Product Market, Journal of Marketing, Vol. 63, Fundamental Issues and Directions for Marketing (1999), pp. 64-77