Bridgette M. Braig - Concepedia

Author

Bridgette M. Braig

Also Known As

Bridgette M Braig, Bridgette M. Braig

Publications

1.7K

Citations

H-Index

Concepts

All Affiliations

Bridgette M. Braig is an author at University of Colorado Boulder specializing in brand building, brand management, and management.

#	Concept	H-Index	Publications	Citations
1	Management	2	2	1.6K
2	Marketing	2	2	1.6K
3	Business	1	1	1.6K
4	Social Sciences	1	1	88
5	Psychology	1	1	88

Bridgette M. Braig

Publications

1.6K

Citations

H-Index

Page 1

	Year	Citations
The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits Donald R. Lichtenstein, Minette E. Drumwright, Bridgette M. Braig Journal of Marketing Customer SatisfactionSocially Responsible ProductConsumer StudyConsumer ResearchCustomer Donations	2004	1.6K
Consumer Attachments to Human Brands: The “Oprah Effect” Peggy Sue Loroz, Bridgette M. Braig Psychology and Marketing Abstract HumanHuman BrandsConsumer ResearchBrand StrategyBrand Loyalty	2015	88

Page 1