Concepedia

Bridgette M. Braig

BM

2

Publications

1.6K

Citations

2

H-Index

2004

Active since

Affiliations

University of Colorado Boulder(Current)

Bridgette M. Braig is an author at University of Colorado Boulder specializing in brand building, brand management, and management.

Top concepts

BrandingMarketingManagementBrand ManagementConsumer BehaviorConsumer ResearchBusinessPsychologyAdvertisingBrand Equity

Publications per year

2004–2015

2

Publications

2

The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits

Donald R. Lichtenstein, Minette E. Drumwright, Bridgette M. Braig · Journal of Marketing · 2004 · 1.6K citations

Customer Satisfaction, Socially Responsible Product, Consumer Study +19

Consumer Attachments to Human Brands: The “Oprah Effect”

Peggy Sue Loroz, Bridgette M. Braig · Psychology and Marketing · 2015 · 88 citations

Abstract Human, Human Brands, Consumer Research +20

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