Peggy Sue Loroz

The interaction of message frames and reference points in prosocial persuasive appeals

Peggy Sue Loroz · Psychology and Marketing · 2007 · 130 citations

Behavioral Decision Making, Argumentation Analysis, Social Psychology +30

Golden‐age gambling: Psychological benefits and self‐concept dynamics in aging consumers' consumption experiences

Peggy Sue Loroz · Psychology and Marketing · 2004 · 122 citations

Aging, Behavioral Decision Making, Consumer Study +19

Consumer Attachments to Human Brands: The “Oprah Effect”

Peggy Sue Loroz, Bridgette M. Braig · Psychology and Marketing · 2015 · 88 citations

Abstract Human, Human Brands, Consumer Research +20

Boomers and their Babies: An Exploratory Study Comparing Psychological Profiles and Advertising Appeal Effectiveness Across Two Generations

Peggy Sue Loroz, James G. Helgeson · The Journal of Marketing Theory and Practice · 2013 · 67 citations

Behavioral Decision Making, Consumer Study, Targeted Advertising +17

Beyond Poverty: Social Justice in a Global Marketplace

Linda M. Scott, Jerome D. Williams, Stacey Menzel Baker et al. · Journal of Public Policy & Marketing · 2011 · 48 citations

Systemic Justice, Value Theory, Consumer Research +23