Journal of Consumer Research · 1996 · 435 citations · 40 references
Customer SatisfactionConsumer UncertaintyConsumer StudyConsumer ResearchManagementConsumer BehaviorDecember 1996Consumer IssueConsumer Decision MakingMarketingAlternative MeasuresConsumer AdvocacyBehavioral EconomicsConsumer ScienceBusinessMarketing InsightsJournal ArticleConsumer AttitudeConsumer Expertise
Journal Article The Assessment of Alternative Measures of Consumer Expertise Get access Andrew A. Mitchell, Andrew A. Mitchell Search for other works by this author on: Oxford Academic PubMed Google Scholar Peter A. Dacin Peter A. Dacin Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 23, Issue 3, December 1996, Pages 219–239, https://doi.org/10.1086/209479 Published: 01 December 1996 Article history Received: 01 October 1991 Revision received: 01 June 1996 Published: 01 December 1996
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