Concepedia

Consumer Sophistication

Consumer Sophistication is a doctrinal factor in trademark infringement analysis that denotes the expected level of knowledge, experience, and degree of care exercised by the relevant consumers in their purchasing decisions, which is used to assess how likely similarities between marks are to cause confusion as to source or affiliation.

103

Publications

12.3K

Citations

225

Authors

152

Institutions

Publications per year

2017–2026

16

Variants

Buyer Sophistication

Parents

Children

Publications

103

An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior

Aradhna Krishna · Journal of Consumer Psychology · 2011 · 1.5K citations · Full text

, , +17

How Consumers are Affected by the Framing of Attribute Information Before and After Consuming the Product

Irwin P. Levin, Gary J. Gaeth · Journal of Consumer Research · 1988 · 1.2K citations

, , +15

Familiarity and Its Impact on Consumer Decision Biases and Heuristics

C. Whan Park, V. Parker Lessig · Journal of Consumer Research · 1981 · 960 citations · Full text

, , +17

Knowledge Calibration: What Consumers Know and What They Think They Know

Joseph W. Alba, J. Wesley Hutchinson · Journal of Consumer Research · 2000 · 827 citations

, , +17

The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews

Do-Hyung Park, Sara Kim · Electronic Commerce Research and Applications · 2008 · 822 citations

, , +16

1–5 of 103

Authors

225

  1. RE
    Ronald E. Goldsmith

    Florida State University, United States

    2 publications · 293 citations

    2

    h-index

  2. JW
    J. William Davenport

    Davenport University, United States

    2 publications · 371 citations

    2

    h-index

  3. AG
    Arch G. Woodside

    Boston College, United States

    2 publications · 371 citations

    2

    h-index

  4. CE
    Charles E. Gengler

    City University of New York, United States

    2 publications · 128 citations

    2

    h-index

  5. IS
    Itamar Simonson

    Stanford University, United States

    2 publications · 118 citations

    2

    h-index

1–5 of 225

Institutions

152

  1. Florida State University

    Tallahassee, United States

    3 h-index

    5 publications

    644 citations

  2. University of Pennsylvania

    Philadelphia, United States

    3 h-index

    4 publications

    1K citations

  3. Ross School

    East Hampton, United States

    3 h-index

    3 publications

    1.8K citations

  4. University of Michigan

    Ann Arbor, United States

    3 h-index

    3 publications

    1.8K citations

  5. Auburn University

    Auburn, United States

    2 h-index

    5 publications

    838 citations

  6. The University of Texas at Austin

    Austin, United States

    2 h-index

    3 publications

    397 citations

  7. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    2 h-index

    3 publications

    66 citations

  8. Hong Kong University of Science and Technology

    Hong Kong, Hong Kong

    2 h-index

    2 publications

    169 citations

1–8 of 152

Venues

  1. Journal of Consumer Research

    JCR · 9 publications · 4K citations

    9

    h-index

  2. ACR North American Advances

    5 publications · 92 citations

    5

    h-index

  3. Journal of Consumer Psychology

    4 publications · 1.8K citations

    4

    h-index

  4. Psychology and Marketing

    4 publications · 347 citations

    4

    h-index

  5. Journal of Marketing Research

    3 publications · 392 citations

    3

    h-index

1–5