Purchaser Sophistication

Purchaser Sophistication is a theoretical construct within consumer behavior research that denotes the degree to which a consumer exhibits advanced knowledge, critical evaluation skills, and strategic decision-making capabilities in acquiring goods and services.

25

Publications

2.4K

Citations

54

Authors

27

Institutions

Publications per year

2017–2026

3

Authors

54

  1. AG
    Arch G. Woodside

    Boston College, United States

    3 publications · 411 citations

    3

    h-index

  2. JW
    J. William Davenport

    Davenport University, United States

    3 publications · 411 citations

    3

    h-index

  3. JM
    John M. Ivancevich

    University of Houston, United States

    2 publications · 49 citations

    2

    h-index

  4. JE
    Janet E. Keith

    Virginia Tech, United States

    2 publications · 38 citations

    2

    h-index

  5. JA
    Judy A. Wagner

    The University of Texas at Arlington, United States

    2 publications · 38 citations

    2

    h-index

1–5 of 54

Venues

  1. Journal of Marketing Research

    4 publications · 420 citations

    4

    h-index

  2. Journal of the Academy of Marketing Science

    2 publications · 38 citations

    2

    h-index

  3. Journal of Consumer Research

    JCR · 2 publications · 125 citations

    2

    h-index

  4. The Journal of Business

    JB · 1 publications · 40 citations

    1

    h-index

  5. Management Science

    1 publications · 885 citations

    1

    h-index

1–5