Information Processing Involvement

Information Processing Involvement is a psychological construct within consumer behavior theory that denotes the degree to which an individual actively engages in cognitive elaboration and systematic evaluation of product- or brand-related information during decision-making.

2K

Publications

181.8K

Citations

4.8K

Authors

1.6K

Institutions

Publications per year

2017–2026

328

Authors

4.8K

  1. DP
    Dennis P. Saccuzzo

    San Diego State University, United States

    9 publications · 807 citations

    9

    h-index

  2. DB
    David Braff

    University of California San Diego, United States

    9 publications · 1K citations

    9

    h-index

  3. RE
    Richard E. Petty

    The Ohio State University, United States

    8 publications · 769 citations

    8

    h-index

  4. RG
    Robert G. Lord

    University of Akron, United States

    8 publications · 2.6K citations

    8

    h-index

  5. CK
    Carsten K. W. De Dreu

    University of Amsterdam, Netherlands

    7 publications · 1.4K citations

    7

    h-index

1–5 of 4.8K

Venues

  1. Journal of Personality and Social Psychology

    42 publications · 7.4K citations

    34

    h-index

  2. PubMed

    Repository · 29 publications · 878 citations

    18

    h-index

  3. Journal of Experimental Psychology General

    22 publications · 2.8K citations

    18

    h-index

  4. Journal of Marketing Research

    18 publications · 2.7K citations

    17

    h-index

  5. Child Development

    17 publications · 618 citations

    15

    h-index

1–5