High-involvement Purchasing

High-Involvement Purchasing is a consumer decision-making process characterized by extensive cognitive and emotional engagement, typically associated with significant personal, financial, or social consequences, distinguishing it from routine or low-involvement purchasing behaviors.

125

Publications

9.7K

Citations

289

Authors

161

Institutions

Publications per year

2017–2026

42

Variants

High-involvement Purchase

Authors

289

  1. PS
    Preyas S. Desai

    Duke University, United States

    2 publications · 76 citations

    2

    h-index

  2. PG
    Paul G. Patterson

    UNSW Sydney, Australia

    2 publications · 218 citations

    2

    h-index

  3. KH
    Kambiz Heidarzadeh Hanzaee

    Islamic Azad University, Science and Research Branch, Iran

    2 publications · 95 citations

    2

    h-index

  4. AK
    Ajay Kalra

    Southern Illinois University Carbondale, United States

    2 publications · 76 citations

    2

    h-index

  5. BP
    B. P. S. Murthi

    The University of Texas at Dallas, United States

    2 publications · 76 citations

    2

    h-index

1–5 of 289

Venues

  1. European Journal of Marketing

    EJM · 5 publications · 1.7K citations

    5

    h-index

  2. Journal of Consumer Marketing

    4 publications · 329 citations

    4

    h-index

  3. Journal of Research in Interactive Marketing

    2 publications · 85 citations

    2

    h-index

  4. Journal of International Consumer Marketing

    2 publications · 206 citations

    2

    h-index

  5. Sustainability

    2 publications · 24 citations

    2

    h-index

1–5