Bin Gu

Do online reviews matter? — An empirical investigation of panel data

Wenjing Duan, Bin Gu, Andrew B. Whinston · Decision Support Systems · 2008 · 1.7K citations

The influence of user-generated content on traveler behavior: An empirical investigation on the effects of e-word-of-mouth to hotel online bookings

Qiang Ye, Rob Law, Bin Gu et al. · Computers in Human Behavior · 2010 · 1.1K citations

Online Bookings, Customer Satisfaction, Online Customer Behavior +13

<b>Research Note</b>—The Impact of External Word-of-Mouth Sources on Retailer Sales of High-Involvement Products

Bin Gu, Jae‐Hong Park, Prabhudev Konana · Information Systems Research · 2011 · 450 citations

Online Wom Effect, Customer Satisfaction, E-commerce +19

Newly Vulnerable Markets in an Age of Pure Information Products: An Analysis of Online Music and Online News

Eric K. Clemons, Bin Gu, Karl R. Lang · Journal of Management Information Systems · 2002 · 363 citations

Marketing, Online Music, Digital Marketing +14

Content Contribution for Revenue Sharing and Reputation in Social Media: A Dynamic Structural Model

Qian Tang, Bin Gu, Andrew B. Whinston · Journal of Management Information Systems · 2012 · 240 citations

Online Reputation, Digital Marketing, Reputation Management +26