Concepedia

Bin Gu

BG

Statistics

Publications

61

Citations

6.9K

H-Index

32

Active since

2001

Affiliations

The University of Texas at Austin(Current)

Arizona State University

Boston University

Harbin Institute of Technology

University of Connecticut

Bin Gu is an author at The University of Texas at Austin specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingInteractive MarketingConsumer ResearchSocial MediaCommunicationArtsSocial InfluenceDigital Marketing

Publications per year

2001–2025

61

Publications

61

Do online reviews matter? — An empirical investigation of panel data

Wenjing Duan, Bin Gu, Andrew B. Whinston · Decision Support Systems · 2008 · 1.7K citations

The influence of user-generated content on traveler behavior: An empirical investigation on the effects of e-word-of-mouth to hotel online bookings

Qiang Ye, Rob Law, Bin Gu et al. · Computers in Human Behavior · 2010 · 1.1K citations

Online Bookings, Customer Satisfaction, Online Customer Behavior +13

<b>Research Note</b>—The Impact of External Word-of-Mouth Sources on Retailer Sales of High-Involvement Products

Bin Gu, Jae‐Hong Park, Prabhudev Konana · Information Systems Research · 2011 · 450 citations

Online Wom Effect, Customer Satisfaction, E-commerce +19

Newly Vulnerable Markets in an Age of Pure Information Products: An Analysis of Online Music and Online News

Eric K. Clemons, Bin Gu, Karl R. Lang · Journal of Management Information Systems · 2002 · 363 citations

Marketing, Online Music, Digital Marketing +14

Content Contribution for Revenue Sharing and Reputation in Social Media: A Dynamic Structural Model

Qian Tang, Bin Gu, Andrew B. Whinston · Journal of Management Information Systems · 2012 · 240 citations

Online Reputation, Digital Marketing, Reputation Management +26

Rows per page

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