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The influence of user-generated content on traveler behavior: An empirical investigation on the effects of e-word-of-mouth to hotel online bookings

Online BookingsCustomer SatisfactionOnline Customer BehaviorTraveler BehaviorInteractive MarketingUser-generated ContentConsumer ResearchManagementHospitalityBusinessTourismCommunicationMarketingBuying BehaviorConsumer EngagementHospitality Management