Enduring Involvement

Enduring Involvement is a psychological construct within consumer behavior that denotes a persistent and stable level of personal interest and significance an individual attaches to a product, brand, or consumption activity over time, distinguishing it from transient or situation-specific forms of involvement.

58

Publications

5.2K

Citations

101

Authors

65

Institutions

Publications per year

2017–2026

11

Authors

101

  1. PB
    Peter Bloch

    University of Pennsylvania, United States

    4 publications · 884 citations

    4

    h-index

  2. ME
    Mark E. Havitz

    University of Waterloo, Canada

    4 publications · 719 citations

    4

    h-index

  3. ML
    Marsha L. Richins

    University of Missouri, United States

    3 publications · 819 citations

    3

    h-index

  4. MV
    Meera Venkatraman

    Suffolk University, United States

    3 publications · 172 citations

    3

    h-index

  5. JD
    James D. Absher

    US Forest Service, United States

    2 publications · 442 citations

    2

    h-index

1–5 of 101

Venues

  1. Journal of Leisure Research

    3 publications · 940 citations

    3

    h-index

  2. Choice Reviews Online

    CRO · 3 publications · 693 citations

    3

    h-index

  3. ACR North American Advances

    3 publications · 279 citations

    3

    h-index

  4. Journal of Marketing Research

    2 publications · 277 citations

    2

    h-index

  5. Journal of the Royal Anthropological Institute

    JRAI · 2 publications · 37 citations

    2

    h-index

1–5