Richard M. Durand - Concepedia

Author

Richard M. Durand

Auburn University

Also Known As

R. M. Durand, Richard M. Durand

Publications

3.2K

Citations

H-Index

Concepts

All Affiliations

Auburn University University of Alabama Southern Illinois University Carbondale University of Maryland, College Park University of Florida

About

Richard M. Durand is an author at Auburn University specializing in marketing, statistics, and engineering.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Engineering	7	7	717
2	Business	4	4	1.7K
3	Arts	2	2	24
4	Education	2	2	738
5	Law	1	1	11

Richard M. Durand

Publications

3.1K

Citations

H-Index

Page 1

	Year	Citations
Identification and Analysis of Moderator Variables Subhash Sharma, Richard M. Durand, Oded Gur-Arie Journal of Marketing Research Marketing AnalyticsCustomer SatisfactionConsumer StudyConsumer ResearchSocial Influence	1981	1.4K
Identification and Analysis of Moderator Variables Richard M. Durand, Oded Gur-Arie Journal of Marketing Research Moderation AnalysisEducationLatent Variable ModelSocial InfluenceFactor Analysis	1981	725
Some Precautions in Using Canonical Analysis Zarrel V. Lambert, Richard M. Durand Journal of Marketing Research Marketing AnalyticsEngineeringCanonical AnalysisConsumer ResearchUsing Canonical Analysis	1975	276
Some Precautions in Using Canonical Analysis Zarrel V. Lambert, Richard M. Durand Journal of Marketing Research Parallel AnalysisEngineeringFormal MethodsUsing Canonical AnalysisDimensionality Reduction	1975	154
Approximating Confidence Intervals for Factor Loadings Zarrel V. Lambert, Albert R. Wildt, Richard M. Durand Multivariate Behavioral Research Parallel AnalysisBootstrap ResamplingEngineeringData ScienceEstimation Statistic	1991	79
Redundancy analysis: An alternative to canonical correlation and multivariate multiple regression in exploring interset associations. Zarrel V. Lambert, Albert R. Wildt, Richard M. Durand Psychological Bulletin EngineeringData ScienceMultidimensional AnalysisLatent Variable ModelMultivariate Multiple Regression	1988	71
Alienation and Criticisms of Advertising Richard M. Durand, Zarrel V. Lambert Journal of Advertising International AdvertisingAdvertisingInteractive MarketingTargeted AdvertisingManagement	1985	63
Applying the Jackknife Statistic in Testing and Interpreting Canonical Weights, Loadings, and Cross-Loadings Albert R. Wildt, Zarrel V. Lambert, Richard M. Durand Journal of Marketing Research Interpreting Canonical WeightsEngineeringData ScienceCanonical WeightsBiostatistics	1982	54
Assessing Sampling Variation Relative to Number-of-Factors Criteria Zarrel V. Lambert, Albert R. Wildt, Richard M. Durand Educational and Psychological Measurement Scree TestParallel AnalysisEngineeringBootstrap ResamplingData Science	1990	42
Don't know responses in surveys: Analyses and interpretational consequences Richard M. Durand, Zarrel V. Lambert Journal of Business Research Survey (Human Research)EngineeringBiasWeb Survey MethodPublic Opinion	1988	41

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