Concepedia

Richard M. Durand

RM

20

Publications

3.1K

Citations

13

H-Index

1975

Active since

Affiliations

Auburn University(Current)

University of Alabama

Southern Illinois University Carbondale

University of Maryland, College Park

University of Florida

Richard M. Durand is an author at Auburn University specializing in marketing, statistics, and engineering.

Top concepts

MarketingStatisticsEngineeringConsumer ResearchManagementBiasBusinessPersuasionPsychologyData Science

Publications per year

1975–1991

20

Publications

20

Identification and Analysis of Moderator Variables

Subhash Sharma, Richard M. Durand, Oded Gur-Arie · Journal of Marketing Research · 1981 · 1.4K citations

Marketing Analytics, Customer Satisfaction, Consumer Study +20

Identification and Analysis of Moderator Variables

Richard M. Durand, Oded Gur-Arie · Journal of Marketing Research · 1981 · 725 citations

Moderation Analysis, Education, Latent Variable Model +8

Some Precautions in Using Canonical Analysis

Zarrel V. Lambert, Richard M. Durand · Journal of Marketing Research · 1975 · 276 citations

Marketing Analytics, Engineering, Canonical Analysis +17

Some Precautions in Using Canonical Analysis

Zarrel V. Lambert, Richard M. Durand · Journal of Marketing Research · 1975 · 154 citations

Parallel Analysis, Engineering, Formal Methods +4

Approximating Confidence Intervals for Factor Loadings

Zarrel V. Lambert, Albert R. Wildt, Richard M. Durand · Multivariate Behavioral Research · 1991 · 79 citations

Parallel Analysis, Bootstrap Resampling, Engineering +10

Rows per page

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