Concepedia

Zarrel V. Lambert

ZV

22

Publications

1.2K

Citations

19

H-Index

1970

Active since

Affiliations

University of Florida(Current)

Southern Illinois University Carbondale

Auburn University

Illinois Institute of Technology

University of Maryland, College Park

Zarrel V. Lambert is an author at University of Florida specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorEngineeringStatisticsInteractive MarketingHealthData Science

Publications per year

1970–2015

22

Publications

22

Some Precautions in Using Canonical Analysis

Zarrel V. Lambert, Richard M. Durand · Journal of Marketing Research · 1975 · 276 citations

Marketing Analytics, Engineering, Canonical Analysis +17

Some Precautions in Using Canonical Analysis

Zarrel V. Lambert, Richard M. Durand · Journal of Marketing Research · 1975 · 154 citations

Parallel Analysis, Engineering, Formal Methods +4

Price and Choice Behavior

Zarrel V. Lambert · Journal of Marketing Research · 1972 · 98 citations

Behavioral Decision Making, Consumer Study, Consumer Research +20

Approximating Confidence Intervals for Factor Loadings

Zarrel V. Lambert, Albert R. Wildt, Richard M. Durand · Multivariate Behavioral Research · 1991 · 79 citations

Parallel Analysis, Bootstrap Resampling, Engineering +10

Redundancy analysis: An alternative to canonical correlation and multivariate multiple regression in exploring interset associations.

Zarrel V. Lambert, Albert R. Wildt, Richard M. Durand · Psychological Bulletin · 1988 · 71 citations

Engineering, Data Science, Multidimensional Analysis +8

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