Concepedia

Identification and Analysis of Moderator Variables

Richard M. Durand, Oded Gur-Arie

Journal of Marketing Research · 1981 · 727 citations · 0 references

Concepts

BusinessMarketingMarketing ManagementMarketing AnalyticsMarketing StrategyModerator AnalysisStructural Equation ModelingCategorical ModeratorsModeration Analysis