Geographic Positioning

Geographic Positioning is a market positioning strategy that classifies a product or service based on its regional or locational attributes, distinguishing it from other positioning strategies by emphasizing the geographic context in which the offering is marketed or consumed.

56

Publications

2.1K

Citations

149

Authors

78

Institutions

Publications per year

2017–2026

16

Authors

149

  1. SK
    Sunil Kumar Gupta

    Punjab Technical University, India

    2 publications · 156 citations

    2

    h-index

  2. JX
    Jihong Xiu

    Changchun Institute of Optics, Fine Mechanics and Physics, China

    2 publications · 42 citations

    2

    h-index

  3. SS
    Sanjay Sareen

    Guru Nanak Dev University, India

    2 publications · 156 citations

    2

    h-index

  4. SK
    Sandeep K. Sood

    Guru Nanak Dev University, India

    2 publications · 156 citations

    2

    h-index

  5. ME
    Mark E. Deutschlander

    Hobart and William Smith Colleges, United States

    2 publications · 66 citations

    2

    h-index

1–5 of 149

Venues

  1. e-Service Journal

    2 publications · 96 citations

    2

    h-index

  2. GPS Solutions

    2 publications · 97 citations

    2

    h-index

  3. The Auk

    1 publications · 68 citations

    1

    h-index

  4. Aslib Proceedings

    1 publications · 39 citations

    1

    h-index

  5. Journal of Transnational Management

    1 publications · 19 citations

    1

    h-index

1–5