Market-Driven Versus Driving Markets

The Effect of a Market Orientation on Business Profitability

John C. Narver, Stanley F. Slater · Journal of Marketing · 1990 · 7.8K citations

Customer Satisfaction, Market Orientation, Business Profitability +13

Market Orientation: The Construct, Research Propositions, and Managerial Implications

Ajay K. Kohli, Bernard J. Jaworski · Journal of Marketing · 1990 · 7.4K citations

Customer Satisfaction, Market Orientation, Marketing Literature +13

Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis

Rohit Deshpandé, John U. Farley, Frederick E. Webster · Journal of Marketing · 1993 · 3.9K citations

Customer Satisfaction, Business-to-business Research, Business Culture +21

CUSTOMER POWER, STRATEGIC INVESTMENT, AND THE FAILURE OF LEADING FIRMS

Clayton M. Christensen, Joseph L. Bower · Strategic Management Journal · 1996 · 2.5K citations

Firm Performance, Innovation Management, Industrial Organization +24

Central Perspectives and Debates in Organization Theory

W. Graham Astley, Andrew H. Van de Ven · Administrative Science Quarterly · 1983 · 1.2K citations

Education, Organization Science, Human Resource Management +18