Concepedia

A. K. Kohli

AK

5

Publications

1.4K

Citations

5

H-Index

1989

Active since

Affiliations

Emory University(Current)

A. K. Kohli is an author at Emory University specializing in business, marketing, and business strategy.

Top concepts

BusinessMarketingManagementBusiness StrategyConsumer ResearchConsumer BehaviorCustomer SatisfactionMarket DesignSocial SciencesSocial Influence

Publications per year

1989–2005

5

Publications

5

Market-Driven Versus Driving Markets

Barbara Jaworski, A. K. Kohli, Arunaditya Sahay · Journal of the Academy of Marketing Science · 2000 · 879 citations

Market Analysis, Business, Market Behavior +4

Reducing Marketing's Conflict with Other Functions: The Differential Effects of Integrating Mechanisms

E. Maltz, A. K. Kohli · Journal of the Academy of Marketing Science · 2000 · 253 citations

Customer Satisfaction, Differential Effects, Interactive Marketing +11

Determinants of Influence in Organizational Buying: A Contingency Approach

A. K. Kohli · Journal of Marketing · 1989 · 140 citations

Behavioral Decision Making, Consumer Research, Social Influence +16

Sales and Marketing Integration: A Proposed Framework

Dominique Rouziès, Erin Anderson, A. K. Kohli et al. · RePEc: Research Papers in Economics · 2005 · 70 citations · Full text

Heterogeneity in Sales Districts: Beyond Individual-Level Predictors of Satisfaction and Performance

R. Venkatesh, Goutam Challagalla, A. K. Kohli · Journal of the Academy of Marketing Science · 2001 · 23 citations

Customer Satisfaction, Management, Business +8

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