Concepedia

Sustainability Positioning

Sustainability Positioning is a strategic marketing approach within the broader domain of market positioning that differentiates a product or brand by emphasizing its environmental, social, and economic sustainability attributes to align with stakeholder values and competitive differentiation.

23

Publications

1.2K

Citations

51

Authors

38

Institutions

Publications per year

2017–2026

16

Parents

Publications

23

Sustainability and branding: An integrated perspective

Angeliki Christodoulopoulou · Industrial Marketing Management · 2013 · 232 citations

, , +12

The Next Phase of Business Sustainability

Andrew J. Hoffman · SSRN Electronic Journal · 2018 · 112 citations · Full text

, , +17

Sustainably superior versus greenwasher: A scale measure of B2B sustainability positioning

Sommer Kapitan, Ann‐Marie Kennedy, Nicole Berth · Industrial Marketing Management · 2018 · 98 citations

, , +16

Is fast fashion sustainable? The effect of positioning strategies on consumers’ attitudes and purchase intentions

Hyo Jung Chang, Tun‐Min Jai · Social Responsibility Journal · 2015 · 71 citations

, , +17

Environmental orientation, sustainable behaviour at the firm-market interface and performance

Tamara Keszey · Journal of Cleaner Production · 2019 · 68 citations

, , +16

1–5 of 23

Authors

51

  1. TJ
    Tun‐Min Jai

    Texas Tech University, United States

    2 publications · 130 citations

    2

    h-index

  2. RC
    Riza Casidy

    Deakin University, Australia

    2 publications · 105 citations

    2

    h-index

  3. IK
    Isabell Koinig

    University of Klagenfurt, Austria

    1 publications · 41 citations

    1

    h-index

  4. FW
    Franzisca Weder

    The University of Queensland, Australia

    1 publications · 41 citations

    1

    h-index

  5. BG
    Benjamin Garner

    University of North Georgia, United States

    1 publications · 17 citations

    1

    h-index

1–5 of 51

Institutions

38

  1. Texas Tech University

    Lubbock, United States

    2 h-index

    5 publications

    319 citations

  2. Macquarie University

    Sydney, Australia

    2 h-index

    2 publications

    105 citations

  3. University of Hohenheim

    Stuttgart, Germany

    1 h-index

    4 publications

    200 citations

  4. Monash University

    Melbourne, Australia

    1 h-index

    1 publications

    39 citations

  5. University Carlo Cattaneo

    Castellanza, Italy

    1 h-index

    1 publications

    42 citations

  6. Ho Chi Minh City University of Technology and Engineering

    Ho Chi Minh City, Vietnam

    1 h-index

    1 publications

    28 citations

  7. King Mongkut's Institute of Technology Ladkrabang

    Bangkok, Thailand

    1 h-index

    1 publications

    33 citations

  8. İskenderun Technical University

    İskenderun, Türkiye

    1 h-index

    2 publications

    78 citations

1–8 of 38

Venues

  1. Industrial Marketing Management

    5 publications · 485 citations

    5

    h-index

  2. Sustainability

    3 publications · 102 citations

    3

    h-index

  3. Management Communication Quarterly

    MCQ · 1 publications · 25 citations

    1

    h-index

  4. 1

    h-index

  5. Place Branding

    1 publications · 42 citations

    1

    h-index

1–5