Concepedia

Luxury Positioning

Luxury Positioning is a market positioning strategy that distinguishes a brand by emphasizing premium quality, exclusivity, and symbolic value to target affluent consumers seeking superior status and sensory or emotional experiences.

12

Publications

465

Citations

31

Authors

30

Institutions

Publications per year

2017–2026

6

Parents

Publications

12

Strategic approaches to augmented reality deployment by luxury brands

Ana Javornik, Katherine Duffy, Joonas Rokka et al. · Journal of Business Research · 2021 · 127 citations

, , +14

New luxury brand positioning and the emergence of Masstige brands

Yann Truong, Rod McColl, Philip J. Kitchen · Journal of Brand Management · 2009 · 56 citations · Full text

, , +11

Luxury cars Made-in-China: Consequences for brand positioning

Boris Bartikowski, Fernando Fastoso, Heribert Gierl · Journal of Business Research · 2019 · 51 citations

, , +13

The role of the flagship store location in luxury branding. An international exploratory study

Elisa Arrigo · International Journal of Retail & Distribution Management · 2015 · 49 citations

, , +17

Brand prominence in cause-related marketing: luxury versus non-luxury

Ilaria Baghi, Veronica Gabrielli · Journal of Product & Brand Management · 2018 · 38 citations · Full text

, , +15

1–5 of 12

Authors

31

  1. SS
    Salah S. Hassan

    George Washington University, United States

    1 publications · 27 citations

    1

    h-index

  2. LL
    Larry Lockshin

    University of South Australia, Australia

    1 publications · 13 citations

    1

    h-index

  3. DP
    Daniele Porcheddu

    University of Sassari, Italy

    1 publications · 12 citations

    1

    h-index

  4. MB
    Michaël Beverland

    Monash University, Australia

    1 publications · 26 citations

    1

    h-index

  5. HG
    Heribert Gierl

    University of Augsburg, Germany

    1 publications · 51 citations

    1

    h-index

1–5 of 31

Institutions

30

  1. University of Augsburg

    Augsburg, Germany

    1 h-index

    1 publications

    51 citations

  2. University of Northern Colorado

    Greeley, United States

    1 h-index

    1 publications

    14 citations

  3. George Washington University

    Washington, United States

    1 h-index

    1 publications

    27 citations

  4. University of Bristol

    Bristol, United Kingdom

    1 h-index

    1 publications

    127 citations

  5. ESCP Business School

    London, United Kingdom

    1 h-index

    1 publications

    127 citations

  6. University of York

    York, United Kingdom

    1 h-index

    1 publications

    51 citations

  7. University of Modena and Reggio Emilia

    Modena, Italy

    1 h-index

    2 publications

    76 citations

  8. University of Glasgow

    Glasgow, United Kingdom

    1 h-index

    1 publications

    127 citations

1–8 of 30

Venues

  1. Journal of Brand Management

    2 publications · 68 citations

    2

    h-index

  2. Journal of Business Research

    JBR · 2 publications · 178 citations

    2

    h-index

  3. Journal of Product & Brand Management

    2 publications · 52 citations

    2

    h-index

  4. 2

    h-index

  5. Journal of Global Fashion Marketing

    JGFM · 1 publications · 18 citations

    1

    h-index

1–5