Concepedia
Statistics
Publications
17
Citations
920
H-Index
14
Active since
1996
Affiliations
University of Augsburg(Current)
Kedge Business School
University of York
SUNY Polytechnic Institute
Heribert Gierl is an author at University of Augsburg specializing in management, marketing, and consumer research.
Top concepts
MarketingManagementConsumer ResearchBusinessAdvertisingBrand AwarenessConsumer BehaviorInteractive MarketingBrand EquityMarketing Communication
Publications per year
1996–2021
Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption
Heribert Gierl, Verena Huettl · International Journal of Research in Marketing · 2010 · 311 citations
Scarcity Signals, Economics, Advertising +15
Scarcity effects on sales volume in retail
Heribert Gierl, Michael Plantsch, Janine Schweidler · The International Review of Retail Distribution and Consumer Research · 2008 · 141 citations
Economics, Buying Behavior, Prior Research +10
Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information
Verena Huettl, Heribert Gierl · Marketing Letters · 2012 · 91 citations
Visual Art, Hedonic Product Positioning, Advertising +10
Luxury cars Made-in-China: Consequences for brand positioning
Boris Bartikowski, Fernando Fastoso, Heribert Gierl · Journal of Business Research · 2019 · 48 citations
Marketing, Brand Positioning, Luxury Brand Management +11
Skepticism about advertising: A comparison of East and West German consumers
Lawrence Feick, Heribert Gierl · International Journal of Research in Marketing · 1996 · 47 citations
Economics, International Advertising, Advertising +10
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