Fernando Fastoso

Why is so little marketing research on Latin America published in high quality journals and what can we do about it?

Fernando Fastoso, Jeryl Whitelock · International Marketing Review · 2011 · 88 citations

International Marketing, Latin America, High Quality Journals +17

Understanding international branding: defining the domain and reviewing the literature

Jeryl Whitelock, Fernando Fastoso · International Marketing Review · 2007 · 86 citations

International Advertising, Culture, Advertising +15

Seeking attention versus seeking approval: How conspicuous consumption differs between grandiose and vulnerable narcissists

Lydia Neave, Effy Tzemou, Fernando Fastoso · Psychology and Marketing · 2020 · 68 citations · Full text

Behavioral Decision Making, Social Psychology, Consumer Research +24

The contingent effect of state participation on the dissolution of international joint ventures: A resource dependence approach

Alexander T. Mohr, Chengang Wang, Fernando Fastoso · Journal of International Business Studies · 2016 · 66 citations · Full text

International Management, Economics, Mergers And Acquisitions +12

The impact of COVID‐19 on consumer evaluation of authentic advertising messages

Jooyoung Park, Jungkeun Kim, Daniel Chaein Lee et al. · Psychology and Marketing · 2021 · 63 citations · Full text

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +21