Concepedia
Statistics
Publications
26
Citations
1.6K
H-Index
22
Active since
1987
Affiliations
University of Bradford(Current)
University of Salford
Pamukkale University
EADA Business School
Universitat Pompeu Fabra
Jeryl Whitelock is an author at University of Bradford specializing in marketing, business, and international marketing.
Publications per year
1987–2013
Theories of internationalisation and their impact on market entry
Jeryl Whitelock · International Marketing Review · 2002 · 135 citations
Business, International Business, Marketing +16
Inter‐firm market orientation as antecedent of knowledge transfer, innovation and value creation in networks
Jesús Cambra‐Fierro, Juan Florín, Lourdes Pérez et al. · Management Decision · 2011 · 130 citations
Business, Strategic Management, Strategy +13
Mass‐customisation in marketing: the consumer perspective
Ahmet Bardakçı, Jeryl Whitelock · Journal of Consumer Marketing · 2003 · 103 citations
Business, Marketing, Marketing Management +15
Cross-Cultural Advertising
Jeryl Whitelock, Djamila Chung · International Journal of Advertising · 1989 · 102 citations
Business, International Business, Marketing +10
The Standardisation Debate in International Marketing
Jeryl Whitelock, Carole Pimblett · Journal of Global Marketing · 1997 · 92 citations
Business, Marketing, Marketing Management +10
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