Concepedia
Statistics
Publications
26
Citations
1.5K
H-Index
22
Active since
1987
Affiliations
University of Bradford(Current)
University of Salford
Pamukkale University
EADA Business School
Universitat Pompeu Fabra
Jeryl Whitelock is an author at University of Bradford specializing in management, marketing, and business.
Top concepts
ManagementMarketingBusinessInternational MarketingAdvertisingConsumer ResearchMarketing CommunicationMarketing StrategyInternational AdvertisingCulture
Publications per year
1987–2013
Theories of internationalisation and their impact on market entry
Jeryl Whitelock · International Marketing Review · 2002 · 135 citations
International Marketing, Trade, Multinational Enterprise +17
Inter‐firm market orientation as antecedent of knowledge transfer, innovation and value creation in networks
Jesús Cambra‐Fierro, Juan Florín, Lourdes Pérez et al. · Management Decision · 2011 · 129 citations
Marketing, Knowledge Transfer, Nexus Linking Imo +15
Mass‐customisation in marketing: the consumer perspective
Ahmet Bardakçı, Jeryl Whitelock · Journal of Consumer Marketing · 2003 · 102 citations
Consumer Decision Making, Consumer Uncertainty, Consumer Perspective +15
Cross-Cultural Advertising
Jeryl Whitelock, Djamila Chung · International Journal of Advertising · 1989 · 101 citations
International Advertising, Advertising, International Marketing +9
The Standardisation Debate in International Marketing
Jeryl Whitelock, Carole Pimblett · Journal of Global Marketing · 1997 · 92 citations
Brand Standardisation, International Marketing, Consumer Research +16
1–5 of 26