Concepedia

Ahmet Bardakçı

AB

5

Publications

221

Citations

5

H-Index

2003

Active since

Affiliations

Pamukkale University(Current)

University of Salford

Victoria University of Wellington

Ahmet Bardakçı is an author at Pamukkale University specializing in marketing, consumer research, and consumer behavior.

Top concepts

MarketingConsumer ResearchBusinessManagementConsumer BehaviorConsumer Decision MakingDesignEconomicsBrand StrategyConsumer Culture

Publications per year

2003–2020

5

Publications

5

Mass‐customisation in marketing: the consumer perspective

Ahmet Bardakçı, Jeryl Whitelock · Journal of Consumer Marketing · 2003 · 102 citations

Consumer Decision Making, Consumer Uncertainty, Consumer Perspective +15

How “ready” are customers for mass customisation? An exploratory investigation

Ahmet Bardakçı, Jeryl Whitelock · European Journal of Marketing · 2004 · 82 citations

Customer Experience, Digital Marketing, Consumer Research +18

A comparison of customers' readiness for mass‐customisation

Ahmet Bardakçı, Jeryl Whitelock · European Business Review · 2005 · 15 citations

Customer Satisfaction, International Marketing, Consumer Research +16

Social media analysis of anti-consumption in Turkey

Mohammad Saud Khan, Djavlonbek Kadirov, Ahmet Bardakçı et al. · British Food Journal · 2018 · 11 citations · Full text

Social Medium Monitoring, Digital Marketing, Consumer Study +22

Causality in Islamic marketing research

Djavlonbek Kadirov, Ibraheem Bahiss, Ahmet Bardakçı · Journal of Islamic marketing · 2020 · 11 citations

Economics, Islamic Scholarship, Islamic Economics +7

Rows per page

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