Concepedia

Verena Huettl

VH

Statistics

Publications

3

Citations

443

H-Index

3

Active since

2010

Affiliations

University of Augsburg(Current)

Verena Huettl is an author at University of Augsburg specializing in consumer research, management, and marketing.

Top concepts

Publications per year

2010–2012

3

Publications

3

Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption

Heribert Gierl, Verena Huettl · International Journal of Research in Marketing · 2010 · 311 citations

, , +15

Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information

Verena Huettl, Heribert Gierl · Marketing Letters · 2012 · 91 citations

, , +10

A closer look at similarity: The effects of perceived similarity and conjunctive cues on brand extension evaluation

Heribert Gierl, Verena Huettl · International Journal of Research in Marketing · 2011 · 41 citations

, , +9

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