Concepedia
Statistics
Publications
6
Citations
111
H-Index
Active since
2011
Affiliations
University of Sassari(Current)
IULM University
City College of New York
University of Bologna
Daniele Porcheddu is an author at University of Sassari specializing in business, marketing, and brand management.
Publications per year
2011–2022
Stimulating CSR learning collaboration by the mentor universities with digital tools and technologies – an empirical study during the COVID-19 pandemic
Namita Jain, Asha Thomas, Vikas Gupta et al. · Management Decision · 2022 · 37 citations
Education, Higher Education, Information Technology +15
Can Your Advertisement Go Abstract Without Affecting Willingness to Pay?
Francesco Massara, Daniele Scarpi, Daniele Porcheddu · Journal of Advertising Research · 2019 · 22 citations
Business, Marketing, Marketing Management +16
Affect transfer from national brands to store brands in multi-brand stores
Francesco Massara, Daniele Scarpi, Robert D. Melara et al. · Journal of Retailing and Consumer Services · 2018 · 16 citations
Business, Marketing, Marketing Management +15
Choices from Identical Options in a Virtual Shopping Aisle
Daniele Porcheddu · The Open Business Journal · 2011 · 13 citations · Full text
Social Sciences, Decision Sciences, Psychology +8
Luxury brands pursuing lifestyle positioning: effects on willingness to pay
Francesco Massara, Daniele Porcheddu, Robert D. Melara · Journal of Brand Management · 2018 · 12 citations
Business, Marketing, Marketing Management +14
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