Concepedia
Statistics
Publications
11
Citations
364
H-Index
Active since
2000
Affiliations
IULM University(Current)
City College of New York
University of Sassari
City University of New York
Purdue University West Lafayette
Francesco Massara is an author at IULM University specializing in business, marketing, and consumer behavior.
Publications per year
2000–2021
Adapting to a retail environment: Modeling consumer–environment interactions
Francesco Massara, Sandra S. Liu, Robert D. Melara · Journal of Business Research · 2009 · 110 citations
Business, Marketing, Retail Management +13
Psychological distance in the heritage experience
Francesco Massara, Fabio Severino · Annals of Tourism Research · 2013 · 83 citations
Humanities, Heritage Conservation, Cultural Anthropology +5
Impulse versus opportunistic purchasing during a grocery shopping experience
Francesco Massara, Robert D. Melara, Sandra S. Liu · Marketing Letters · 2013 · 34 citations
Business, Marketing, Retail Management +14
Unpacking the privacy paradox of consumers: A psychological perspective
Francesco Massara, Francesco Raggiotto, W. Gregory Voss · Psychology and Marketing · 2021 · 32 citations
Social Sciences, Psychology, Social Psychology +13
Can Your Advertisement Go Abstract Without Affecting Willingness to Pay?
Francesco Massara, Daniele Scarpi, Daniele Porcheddu · Journal of Advertising Research · 2019 · 22 citations
Business, Marketing, Marketing Management +16
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